INSTAGOALS: How to create a beautiful cohesive Instagram

SUP LADIES!

Hi!

So sharing a little 'pretty instagram feed' insights today, because...the important things in life ya know?

Let me start by saying, that I personally dont think my feed is amazing, and I think secretly at points everyone hates their feeds, ha. I go in waves where I can't even look at it, nor will post reguarly. 

We're all too critical of ourselves (and one another for that matter).

Sometimes I want mine to be more moody, more editorial, include more of a diversity of shots, blah blah blah.

Just think, before Instagram we had none of these thoughts.

 SMH.

Anywho, so my instagram feed has definitely evolved through the years. I did the whole 'instasize' thing and it's my biggest regret in life. All of the images are different sizes and I have dope images from places like Morocco, Vietnam, Patagonia...that are instasized aka weird. 

I also was a XX Pro Filter queen, and, to be honest, some of my photos look like I'm on fire I am so tan and filtered. Those got deleted. Sorry memories, but ya gotta go. I also was a huge 'clubber' before so I had images of bottles and shit...SMH.

So I've learned from my mistakes, but I did the majority of my learning when I got my websire redone by GoLive HQ - you can read about my experience here.

Going through an entire branding exercise, and redoing all aspects of Hundred, bled to my Instagram feed too.

My graphic designer, said, 'no matter what, just keep your mood board colors consistent'.

My mood board was what I created on Pinterest to describe the look and feel of Hundred Blog - you can see it here:

This has lots of pinks, blues, some aqua, and it's beachy, California, with a bit of an edge. 

But when you see these images you think of Hundred Blog, right? That's what's important.

So applying that same principal, I looked at my instagram feed. Realizing that almost all big bloggers, like Happily Grey for example, follow this same strategy. They keep the color scheme consistent so that the overall theme of the Instagram is visually appealing when you look at the profile. It means these images are 'theirs' and they have a certain vibe.

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Happily grey is known for keeping everything cool, everything grey and all of it neutral. She uses the same filters and the same photo editing every time so that it's unique to her.

Same Chicstyling. She follows a pattern - consistent pattern of grey, one detail shot, one full body, one with the face. Every row has that same idea. 

For my instagram, I like to keep it bright, and the colors in the blue and pink color palette. I definitely move off that sometimes, but within every 3-4 posts I bring it back to those colors so that it's cohesive. I'll use a beach scene, or something that helps to tie it all together so that it follows the same brand visual. 

Pick your color scheme: The best feeds have a recognizable color feel at a glance! This is what draws you in and makes you want to stay around for more. 

Give yourself options: Take LOTS OF PICTURES. Yes be that girl, be annoying and take all of the angles in all of the lights. Don't screw yourself with only a few options! 

Plan: The major key to creating your dream feed is understanding your aesthetic. What do you want people to think and take away from visiting your feed?When I’m planning a feed, I like to make sure that everything is laid out in a cohesive way – shots in the same perspective or category next to one another or above one another I try to avoid (looks boring). To understand the state of my current feed and my future feed, I use UNUM so that I can see the 'squares' together. This also helps me to make sure I am staying consistent with my colors and that my pictures are varied and look good together. 

Write rad captions: This is really important to me. My photos are good, but you need to know about ME, the person behind it. I love captions more than pictures because you get insight into my personality and humor. Make yours, YOU. 

Use natural light and FOCUS. DUH. 

My favorite photo editing apps, here. 

At the end of the day, Instagram aids in adding a visual personality to your brand and a way to reiterate your message and purpose.

Focus on that, and you're good.

Let us know any other tips you have. Would love to hear from you.

Happy Monday,

xoxo

Krista

Badass Blogger Series: How to leverage your tribe (featuring The Style Collective)

As creative business owners we spend most of our time riding S-O-L-O.

(Flashback to the song please!)

The day to day grind consists of you and your computer. In a coffee shop, at your house, on vacation, in a shared office space…wherever. Going through our day-to-day we’re writing posts, editing photos, sharing and engaging on social media, setting up flat lays, responding to emails, sending invoices, writing proposals, doing web design, writing emails…the list goes on.

Blogging, essentially, as much as it seems social is a really solo thing. It’s you, your creative mind, your couch, your chair, your bed and whatever amazing creative content you’re going to put out in the world.

It’s on YOU to do the work, to find out what you need to do and really make the magic happen.

For me personally, the autonomy of running a business on my own. I LOVE the unknown of each day and changing direction quickly to do things that my business needs when I need it.

To do what we do, we need be okay to be alone. Finding comfort in quiet and putting your heads down and do the work. If you love what you’re doing it should be fun.

On your journey, to creating and getting the most out of your tribe, there will be haters that you need to get rid of. People that may not support what you’re doing, your path or your vision.

It’s OKAY.

It’s hard, but you can’t keep everyone in your life forever. It’s just not possible, and there are ebbs and flows in relationships. But you do need to have people around you that are truly engaged and excited about what you’re doing. Because, as a creative person creating something out of nothing, you need full engagement and support.

Eventually, you’ll find your tribe of babes and they’ll blow you away with their understanding of you and your vision.

That’s where Style Collective comes in.

Truly.

I know, I know I’m not paid to be writing this, but finding a community of hardworking, dedicated, creative babes that are willing to do the work to help each other – has changed the game for me and my blog. 

Through the 1+ years I’ve been a member, I’ve found ways that really help to leverage the tribe and community.

GO FOR IT. REACH OUT TO EACH OTHER.

My blog friend relationships have started with a bit of effort. If it’s commenting on Instagram’s, or always engaging with posts, it’s important to let a sister know if you like their shit. But, if you want to go deeper, you need to take the extra step, put some personality behind it, and email. This helps you to personalize yourself, make a connection and boldly say something to someone who, has essentially has been talking to you via their blog for the past, say, 6+ months now.

Although we are so connected, it’s hard to connect with someone without going for it, and saying hi, maybe responding in more detail to their post, or sharing your thoughts on what you love about what they are doing.

Everyone loves a good compliment, right?

Your email should have a point, be kind and friendly, and even talk about potentially taking the relationship a bit further on skype/google hangout.

Remembering that, if you’re attracted to someone and what they are doing there is a reason for that. They are doing something or feeling some type-a-way that connects with you, and I guarantee you’ll have something in common enough for a conversation.

SECURE A HOT DATE ON SKYPE.

Having a meeting with your girl tribe and business babes is equally as important as updating your pinterest, sending out that proposal, writing that post…. It’s about finding balance and centering yourself, to be reminded what you are doing and why you are doing it. Ask someone you admire or another girl in your community for a skype date.

It sounds sexy, and it is J Getting on the phone or being face to face can SERIOUSLY solidify a friendship.

I talk to Annie on a quarterly basis, and I feel so connected to her because of it. Hearing the voice, the tonality and really going beyond the written word is a game changer. We’re all busy, yes, but this is part of the joy of what we do.

There is flexibility in our day, and during your date you can talk about struggles, wins, anything with someone that really GETS it. Better than your boyfriend, better than your mom, they’ll ‘feel’ you.

MAKE THE EFFORT TO HANG IRL.

This is on my major to-do list lately.

I want to really MEET people. I want to know them, I want to see how they speak, how they dress, what they’re energy is like. Meeting with people, readers, other bloggers, or business prospects in person can really be the game changer.

Having an in-person session can really take your relationship to the next level and can open major doors for you. When I’ve met with other bloggers in person, I can’t explain how energized I feel about what I’m doing. As an added bonus, I also often times get company contact names, I get ideas for posts, and I get reminded that life is about LIVING in it.

Not about being behind the computer writing about it.

I know style Collective has held local meet-ups and there are boards and discussion around meeting in person. I’ve also just DM’d girls that are local to the area, and met up for coffee.

TALK ABOUT THE STRUGGLES.

When you’re talking to one another, you can’t be shy about the details. It’s our duty in a creative and fluid business to be honest about the wins, but also about what’s challenging for you. If we go around telling everyone that everything is perfect, everything is easy, and you’re basically just crushing life all day, that’s most likely dishonest and people will find it hard to connect with you. Making a genuine connection about what really resonates with you, is going to pay off. You may also find that you’re not alone, that this person or that group is also or has also struggled with something similar. Then you can cross-check, compare notes and get through it together.

These are not relationships where being shy is going to benefit you! Also importantly here, make sure to listen. Listen to what’s being said, connect with it and show a genuine interest about what’s being said. Sometimes listening is all someone needs.

LEND A HAND.

This community and tribe is built on giving and receiving.

It’s built on offering to help others move closer to their goals as a community. You should be open to sharing and answering questions about what’s working for you, and also what’s not.

Use this community to help you move further in your business. Be eachothers’ sounding board and accountability partner. Brainstorm and plan together.

This community and the creative souls in our blogging world, are my people. Even if they are all over the country, these badass, fashion forward, creative babes are living their dream by sharing their life in the online world with us.

I hold these relationships just as highly as my IRL friendships, and in many ways, these people understand my wins and my struggles better than my family or friends who don’t live a creative entrepreneur life like I do. These babes are your tribe, they’re your community and they’re relationships that are worth starting and nurturing.

They’re also the ones that have potential you may not even know yet.

They’re your sisters and it’s only just the beginning.


What I'm wearing in this post:

Jetset Diaries Romper from Haute and Borrowed

Bandana Necklace from Oil Rose Designs (LOVE it, so freaking cute right?)

Hat from Brixton Women's at Nordstrom

Shot in Palm Springs by Natasha Mousey (@doubleframedview)


How do you leverage your friends, family and tribe to help to stay on your path? 

Also, if you're interested in joining The Style Collective, you can join here!

5 Ways to Get the Most From Your Tribe

This was a post I wrote for The Style Collective, on getting the most from your tribe, community or support system. Especially true for bloggers and entrepenuers, reaching out and creating a community for yourself is essential to your well being, and the well being of your business. 

Let me know how you use your community, and ways we can further support one another :)

Also if you'd like to join The Style Collective, you can do so here.


As creative business owners we spend most of our time riding S-O-L-O.

(Flashback to the song please!)

The day to day grind consists of you and your computer. In a coffee shop, at your house, on vacation, in a shared office space…wherever. Going through our day-to-day we’re writing posts, editing photos, sharing and engaging on social media, setting up flat lays, responding to emails, sending invoices, writing proposals, doing web design, writing emails…the list goes on.

Blogging, essentially, as much as it seems social is a really solo thing. It’s you, your creative mind, your couch, your chair, your bed and whatever amazing creative content you’re going to put out in the world.

It’s on YOU to do the work, to find out what you need to do and really make the magic happen.

For me personally, the autonomy of running a business on my own. I LOVE the unknown of each day and changing direction quickly to do things that my business needs when I need it.

To do what we do, we need be okay to be alone. Finding comfort in quiet and putting your heads down and do the work. If you love what you’re doing it should be fun.

On your journey, to creating and getting the most out of your tribe, there will be haters that you need to get rid of. People that may not support what you’re doing, your path or your vision.

It’s OKAY.

It’s hard, but you can’t keep everyone in your life forever. It’s just not possible, and there are ebbs and flows in relationships. But you do need to have people around you that are truly engaged and excited about what you’re doing. Because, as a creative person creating something out of nothing, you need full engagement and support.

Eventually, you’ll find your tribe of babes and they’ll blow you away with their understanding of you and your vision.

That’s where Style Collective comes in.

Truly.

I know, I know I’m not paid to be writing this, but finding a community of hardworking, dedicated, creative babes that are willing to do the work to help each other – has changed the game for me and my blog.

Through the 1+ years I’ve been a member, I’ve found ways that really help to leverage the tribe and community.


1. Go For It. Reach Out to Each Other.

My blog friend relationships have started with a bit of effort. If it’s commenting on Instagram’s, or always engaging with posts, it’s important to let a sister know if you like their shit. But, if you want to go deeper, you need to take the extra step, put some personality behind it, and email. This helps you to personalize yourself, make a connection and boldly say something to someone who, has essentially has been talking to you via their blog for the past, say, 6+ months now.

Although we are so connected, it’s hard to connect with someone without going for it, and saying hi, maybe responding in more detail to their post, or sharing your thoughts on what you love about what they are doing.

Everyone loves a good compliment, right?

Your email should have a point, be kind and friendly, and even talk about potentially taking the relationship a bit further on skype/google hangout.

Remembering that, if you’re attracted to someone and what they are doing there is a reason for that. They are doing something or feeling some type-a-way that connects with you, and I guarantee you’ll have something in common enough for a conversation.

2. Secure a Hot Date on Skype.

Having a meeting with your girl tribe and business babes is equally as important as updating your pinterest, sending out that proposal, writing that post…. It’s about finding balance and centering yourself, to be reminded what you are doing and why you are doing it. Ask someone you admire or another girl in your community for a skype date.

It sounds sexy, and it is J Getting on the phone or being face to face can SERIOUSLY solidify a friendship.

I talk to Annie on a quarterly basis, and I feel so connected to her because of it. Hearing the voice, the tonality and really going beyond the written word is a game changer. We’re all busy, yes, but this is part of the joy of what we do.

There is flexibility in our day, and during your date you can talk about struggles, wins, anything with someone that really GETS it. Better than your boyfriend, better than your mom, they’ll ‘feel’ you.

3. Make the Effort to Hang IRL.

This is on my major to-do list lately.

I want to really MEET people. I want to know them, I want to see how they speak, how they dress, what they’re energy is like. Meeting with people, readers, other bloggers, or business prospects in person can really be the game changer.

Having an in-person session can really take your relationship to the next level and can open major doors for you. When I’ve met with other bloggers in person, I can’t explain how energized I feel about what I’m doing. As an added bonus, I also often times get company contact names, I get ideas for posts, and I get reminded that life is about LIVING in it.

Not about being behind the computer writing about it.

I know style Collective has held local meet-ups and there are boards and discussion around meeting in person. I’ve also just DM’d girls that are local to the area, and met up for coffee.

Find out how to plan a #SCmeetup.

4. Talk About the Struggles.

When you’re talking to one another, you can’t be shy about the details. It’s our duty in a creative and fluid business to be honest about the wins, but also about what’s challenging for you. If we go around telling everyone that everything is perfect, everything is easy, and you’re basically just crushing life all day, that’s most likely dishonest and people will find it hard to connect with you. Making a genuine connection about what really resonates with you, is going to pay off. You may also find that you’re not alone, that this person or that group is also or has also struggled with something similar. Then you can cross-check, compare notes and get through it together.

These are not relationships where being shy is going to benefit you! Also importantly here, make sure to listen. Listen to what’s being said, connect with it and show a genuine interest about what’s being said. Sometimes listening is all someone needs.

5. Lend a Hand.

This community and tribe is built on giving and receiving.

It’s built on offering to help others move closer to their goals as a community. You should be open to sharing and answering questions about what’s working for you, and also what’s not.

Use this community to help you move further in your business. Be eachothers’ sounding board and accountability partner. Brainstorm and plan together.

This community and the creative souls in our blogging world, are my people. Even if they are all over the country, these badass, fashion forward, creative babes are living their dream by sharing their life in the online world with us.

I hold these relationships just as highly as my IRL friendships, and in many ways, these people understand my wins and my struggles better than my family or friends who don’t live a creative entrepreneur life like I do. These babes are your tribe, they’re your community and they’re relationships that are worth starting and nurturing.

They’re also the ones that have potential you may not even know yet.

They’re your sisters and it’s only just the beginning.