Oh hi! How was the weekend? What did you do? Anything fun?
I had the perfect mix of friends, being productive and actually had some alone time (GASP).
I also volunteered at this event Sunday and I heard some stories that literally had me in tears. Full details on that to come! I also recorded a lot for The Almost 30 Podcast and let me tell you, I was laughing so much at some points. If you haven't listened, you must!
But for now, writing about blogging today! The crazy world of BLOGGING!
So many bloggers, so many blogs so little time.
I think the one question I get, EVERY single day about blogging, is,
"So how do you make money then?"
Not everything in life needs to make you money. Ya know?
But it does make me money (as with other bloggers) and ya gotta love people for being curious!
So, it's affiliate links, sponsorships and other weird ways. As an example and this is a serious LOL, I work with a company in Japan to give them fashion videos weekly. I record things I've bought and am interested in, and they pay me enough to cover my rent each month. It's truly a GIFT.
I know people that do social media freelancing, photography, styling, editing, and writing guest posts to also make an income. There are so many ways! Of course, they all take time, but that's part of the job.
Stuff like that. Through being in the world of blogging, marketing and social media now I've learned some things from people way smarter than me.
Blogging tips and tricks. In the most random order, EVER. I've written some really helpful things that I've learned growing Hundred Blog for the past 1+ years.
Tips for bloggers:
First, if you have a blog and are looking to make money through brand sponsorship's. I think that having calls with brands, is so KEY.
I have been suggesting that instead of doing everything via email, that I hop on the phone with a brand and speak with them. I make sure to ask:
- What are their goals for this year from a marketing perspective?
- Who is their ideal audience?
- How can I best partner with them?
This allows me to really connect with them and to chat in much more detail about what I can do for THEIR BRAND not just for me. I did this last week with a brand I use and love, and now we are working together on another full post, Instagram takeover, and giveaway for 10 of my readers. Without treating this company like a client, I wouldn't have gotten so much out of this partnership!
For brands that don't pay, I ask them to post my photo on their Instagram (which can have hundreds of thousands of followers). This gives me visibility, and promotes my brand, in a way that works really well for me and makes it worth it!
If you love a brand, and they don't have 'budget' (even though most do!) I think it's good to start that relationship, so them value 10x and get your foot in the door to lead to a paid sponsorship later.
I made my pinterest business account so I can see which pins do well and which don't. This allows me to understand which articles or photos are best, and what I should do more of. This is totally free to do! My best performing pin? The one with Justin :) 'Tips on Living with your Boo'
I also made my Instagram account a business account so I can now gather analytics.
Looking at the numbers or 'insights' on instagram can helpful for anyone really. It' tells you what posts did the best so you can post at better times, and see which posts your followers like!
Add your blog pages to 'Stumbleupon' to get traction and readers that way. it's helpful to share your content with people who may not read it, It's simple, you can do it here.
Make your media kit a page on your blog, so you can keep it up to date with your statistics.
I have mine here, and it's password protected. I share this with brands that I am talking to. It allows me to stay up to date (to the week) with my numbers (vs. a PDF may be hard to keep current).
Also, everything else is digital. Why wouldn't this be?
Shoot with different photographers.
I love my girl Danika, but I also learn a lot when I shoot with different photographers. I learn about timing, light, composition of photos, and the varying perspective really helps my content.
Avoid multitasking! I feel like I try to do that, and it just takes me longer to get what I need to get done, done. Try to focus your time, using something like a time cube, so you can accomplish what you've set out to do.
Learn to say no to things that don't vibe with you. Lately I've really changed my opinion on being gifted stuff, and really don't accept anything free anymore that I don't love already. It makes me feel obligated to post or write about the product, and if I'm not obsessed with it, I don't want to feel like I have to share with you (and be dishonest!)
Snapchat and Instagram Stories: Do them both, and mix it up. For me, I plan to do sponsored stuff on Instagram stories (because my audience is bigger) and then keep my snapchat personal and more real.
Take time off: If you need it, give it to yourself so you can come back more creative, focused and still in love with blogging.
Utilize these apps that I wrote about in a previous post.
Share updates that are personal and authentic. I've found that the more true I am to myself. The more people connect with me.
When working with brands, numbers are important, but if you’re able to show a brand why you’re valuable to them, they will want to work with you. This all comes down to how well you can package yourself while being honest. The best partnerships are as much about organic integration and unique content creation as they are about sales.
GMAIL has Canned Responses for things, and they are a game changer for your emails. Read about conquering your inbox here.
Save photos for Instagram in a specific folder so you can access them when you need content.
Oh, and if you're thinking about starting your own blog? Let me know! I'd love to chat with you and brand strategize.
Also, DO IT! Don't be afraid and trust that there will be people out there that support and LOVE what you do.
For me, my blog is the blog that I want to see in the world. My podcast (Almost 30) is the Podcast that I want to hear. That's it!
OKAY YOUR TURN!
What are some tips? What have I missed? We should share!
Have the best week! Loving you!