Hi there. Happy Wednesday!
Real recognize real, and more ladies need to recognized for going out of their comfort zone, doing something different and just being true to themselves.
In comes in the babes of the blog/website/forum/fitness diary called Le Sweat.
Created by Meridith Miller and Charlee Atkins, it's a unique and REAL perspective on all things related to, well, le sweating, and then some.
For their credentials. Charlee Atkins, is a Senior Instructor at SoulCycle, selling out classes like a BA, and modeling with Wilhelmina. Meridith Miller is basically killing it as a marathon runner, and in business at a little company called Twitter.
So this week, I'm excited to share with you what these two bring in the blog called Le-Sweat.
Brief introduction to LE SWEAT?
C: The health & fitness industry is very crowded by professionals, non-professionals, and a whole hell of a lot of fitness-enthusiasts. We created LS to be another voice in the fitness world, but our goal was to be a different voice. An approachable, yet science-based voice with 10 years of experience in the field. Everything LS is real-life experiences, and self made errors that we’ve found remedies too from simply being in the industry.
M: For me, fitness and physical challenge has always directly impacted my life in every other aspect. Because it’s such an important part of both of our lives (in different ways), we wanted to find a way to make that fitness oriented mindset easy.
Who you are and what you do?
C: Charlee Atkins / CCO of Le Sweat; 30 years young, live in NYC, CSCS + Model + Group Fitness Instructor.
M: Meridith Miller/ COO of Le Sweat; 33 years of age; lawyer by trade but life enthusiast by nature; I currently run a partnerships team at Twitter as the day job.
What is Le Sweat?
C: Le Sweat is a community for people who are working on working out. We like to share stories / articles / content that is relatable, aspirational, and most importantly: ATTAINABLE for every body.
M: What she said.
What can people expect when reading?
C: To be talked to you like you are talking to your best friend. No small talk, straight to the point, sassy, but honest, and brutally honest.
M: Oh and puns. Don’t forget the puns.
What makes the LE SWEAT different from other blogs or websites?
C: LS is different from others sites because it’s our voice. Our workouts are inspired by the shit we’re going through IRL, so by talking about real life shit (like fuck boys, break ups, and keeping your vagina clean) we parlay it into why should also work shit out.
How did the idea come about, and can you talk about the process behind creating the website/brand?
C: The creative process is a mixture of the two of us tossing a document back and forth to each other making edits of each other’s edits until we’re pleased with the product (or we hit our self-imposed deadlines).
M: We know there’s a lot of “fitness” blogs and sites out there, so this is really about creating a voice and a brand that our audience can relate to, have fun with, and actually use because it’s attainable. “Le Sweat” specifically was conceived to embody all the things we sweat in life: physical, emotional, mental, you name it - we all sweat!
Where was the site birthed?
C: It was conceived in Saxon + Parole on one eve, but a majority of its gestation was in Thailand. It was also stimulated over many, many, MANY cups of coffee.
M: I believe it was around coffee number 1,327.
What is your favorite post?
C: “How To Be Alone not Lonely” - Everything about this post is us as individuals. We’re both successfully single living in NYC, we love to travel, we love to workout, and we love to inspire and motivate those around us to embody not having to answer to anybody but yourself/ourselves.
M: Nailed it.
As fitness bitches, what are some of the biggest mistakes you see people make as it relates to getting or staying fit?
C: That hardest part is getting started, second hardest part is maintaining it. People begin to see the initial benefits of fitness, and then immediately go back to old ways. Being fit / staying fit is a matter of habitual behavior change.
Habits will always remain, it’s just a matter of what you replace them with.
M: Thinking they can’t do something just because they’ve never done it before. Ex: Running has always been my “thing” and luckily has come easy to me.
But people who don’t run normally think they can’t. It’s just one example of that starting point Charlee references: it all starts with the mental belief you can do it and the biggest hurdle I see people face is thinking they can’t do it before they even try.
What's been the biggest game changer for you in your fitness journey?
C: Finding a community / friends who hold me accountable to show up for my workouts.
M: Staying consistent. You have to have days off, but you have to keep it consistent - whether you’re busy with work, friends, relationships, or travel - you’ve got to keep it going.
Can you talk about eating and nutrition, and the role it plays for you it staying fit?
C: You have to eat properly to fuel your workouts. That means eliminating something, adding others, and also knowing when to eat what. At this point, people know what is good, and what isn’t good for them, so it’s a matter of being an adult and making and adult decision to say no to bad diet choices, and yes to healthy diet choices.
My favorite quote is from a man named Jay-Z. He says “What you eat doesn’t make me shit” which is true.
You choose to put whatever you want in your body, make good choices.
M: Personally, I love food. All food. One of my biggest motivating factors to workout is knowing the next meal is just around the corner. I don’t believe it depriving yourself and I do believe in balance.
Eat the burger, eat the cookie, eat the pasta and the cheese. But also eat the salad, the chicken, and always eat a healthy breakfast!
I have to ask: Where do you get that six pack?
C: Laughing so hard at this whole process. That’s where we got them from.
M: I love that you think I have abs. I guess the grass is always greener right? ;)
What's your favorite workout?
C: Any workout that makes you Le Sweat, but I am very proud / fond of our Foam Rolling video (below). It’s not really a workout, but it’s very simple, educational, and will put many workouts back on your body.
M: If I take it off the site, my fave workout of choice right now is a solid sweat sesh on an indoor bike with the one and only Charlee Atkins.
Favorite playlist on Le Sweat?
M: Sweat Tunes No. 8. They’re all upbeat but this one gets me goin’.
Goal or Mission of Le Sweat?
C: If you’re unhappy in your life in some aspect, maybe it be job, relationships, current living situation: we hope to inspire others to want to move in a way that will make them feel good in the moment, and then continue to make daily choices that help them achieve that emotion of fulfillment all day every day.
M: Of course what she said.
Our goal is to connect with our audience so that when they’re sweating it out in life, our message helps keep them going.
Ultimately we all come out stronger on the other end, and we want to ingrain that mindset in our audience.
I really liked the goal and mission of Le Sweat here. Its hard to put a goal or mission into words but here they put it really well.
Plus, you can see that mission shine through in the content.
Right now both ladies are traveling in are Cannes, Istanbul and Santorini....so following them through their travels is a very good idea!
Loving you - and looking forward to your thoughts on LE SWEAT. Now I need to go le sweat myself on a nice little run.