The truth behind the Juice (HPP vs. non-HPP juices)

There's been a lot of controversy in the juicing world recently.

Last year there was the lawsuit against juice giant Naked Juice (owned by Pepsi). The lawsuit claims that the [Naked Juice products] contain ingredients that are not "All Natural" and contain GMOs (or Genetically Modified Organisms)," reads the site. Some products are also made with genetically altered soy, the lawsuit alleges.

Naked Juice now no longer calls their products all natural, and has been forced to pay $9 million to a class action settlement group. 

It's a bummer because I drank Naked's before (they were the cheapest and most accessible.) But when I found out they were owned by Pepsi and that there was sketchy stuff happening, I made the conscious decision to stop buying the colorful drinks. 

That situation pushed me to learn more about what exactly is in all of the different types of delicious, expensive ass drinks that claim to do so much.

IMG_3177.JPG

On the real, I love to drink a good juice whenever I can. Its such an easy way to pack in your veggies, and I appreciate being able to feed my body with stuff like 'swiss chard' and 'dandelion' because I would never actually purchase that on it's own. LOL.  

It's that feel good, respect-your-body-by-giving-it-clean-usable-energy, thing that I'm really down with. 

Really, making fresh juice a part of a well-balanced, plant-based diet is an important tool for achieving good health. Easier put this way:

Juicing offers many life-enhancing health benefits including a faster, more efficient way to absorb immune boosting nutrients naturally found in fruits and vegetables. It provides a way to access digestive enzymes typically locked away in the fiber matrix of whole fruits and vegetables. Most commercial juices are processed and lacking in nutrition while freshly juiced fruits and vegetables are loaded with an abundance of vitamins, minerals and phytonutrients.
— Joe Cross, rebootingwithjoe.com

Sounds good right?

But the part here that tends to get tricky is the word, 'fresh'. 

So basically, there’s juice places all over NYC. Liquiteria, The Juice Shop, Juice Press….to name a few.

You can also get juices from Whole Foods, and almost any grocery store now. Like Evolution etc.

YOU GET IT.

However, they aren't made equal, and there’s a reason why some are legit $11 dollars a pop. 

HPP vs. non-HPP juices.

So what does that even mean? It's all over labels, and I didn't really have a clue, until I looked further into it.

It's High Pressurized Pasteurization, and there is a difference between juices that have been treated with HPP and those that have not.

HPP is a process which enables the juice to last a lot longer, to stay in the bottle and be consumed.

 But wouldn't that take away the concept completely of fresh juice?

Sort of, says Juice Press. From their CEO and Founder, Marcus Antebi.

It is true that HPP’d juice does not have equivalent electrical vital forces as raw, fresh juice. but HPP allows many more people to drink juice, who might not otherwise have access to organic cold-pressed juice, due to geographical or economic constraints. although, in many cases HPP is not making juice less expensive just more profitable for its seller.

Another disadvantage of the HPP process is that juice formulas have to be formulated to take well to this process. Most deeply rich green formulas will not HPP well. The lower ph balance juice work better with HPP. HPP would never work in many awesome and potent alkaline formulas that are loaded with nutrients.

So through the positive process to bring more juice to more people (of course from big companies at a profit) the juice from HPP juices itself becomes less potent, less vitamin rich and more sterile, removing the good bacteria from our beloved greens. 

Those benefits are ones that I personally want to keep! I'd like to get as much out of my expensive ass juice as possible! Ha. 

Now here in the battle of the juices, it's not as though HPP juice is evil, or the enemy, it's just a situation where education and proper labeling needs to happen so people (who want to know for the most part) can make the best decisions for themselves.

What I mean is, labels should only say 'raw' if they're truly raw, and not treated with sterilization techniques like HPP. Advertisements should align with what the product truly offers you, health benefits wise, and nothing less. 

Basically I want to know what the deal is, so I can either, in a hurry grab that HPP juice because it freaking tastes good, or that non-HPP super raw juice in the morning for that veggie fix I want.

Feel me? :)

My intention here is to share what I found interesting, so let me know your thoughts and if you have a preference! Love, Krista xx