INSTAGOALS: How to create a beautiful cohesive Instagram



So sharing a little 'pretty instagram feed' insights today, because...the important things in life ya know?

Let me start by saying, that I personally dont think my feed is amazing, and I think secretly at points everyone hates their feeds, ha. I go in waves where I can't even look at it, nor will post reguarly. 

We're all too critical of ourselves (and one another for that matter).

Sometimes I want mine to be more moody, more editorial, include more of a diversity of shots, blah blah blah.

Just think, before Instagram we had none of these thoughts.


Anywho, so my instagram feed has definitely evolved through the years. I did the whole 'instasize' thing and it's my biggest regret in life. All of the images are different sizes and I have dope images from places like Morocco, Vietnam, Patagonia...that are instasized aka weird. 

I also was a XX Pro Filter queen, and, to be honest, some of my photos look like I'm on fire I am so tan and filtered. Those got deleted. Sorry memories, but ya gotta go. I also was a huge 'clubber' before so I had images of bottles and shit...SMH.

So I've learned from my mistakes, but I did the majority of my learning when I got my websire redone by GoLive HQ - you can read about my experience here.

Going through an entire branding exercise, and redoing all aspects of Hundred, bled to my Instagram feed too.

My graphic designer, said, 'no matter what, just keep your mood board colors consistent'.

My mood board was what I created on Pinterest to describe the look and feel of Hundred Blog - you can see it here:

This has lots of pinks, blues, some aqua, and it's beachy, California, with a bit of an edge. 

But when you see these images you think of Hundred Blog, right? That's what's important.

So applying that same principal, I looked at my instagram feed. Realizing that almost all big bloggers, like Happily Grey for example, follow this same strategy. They keep the color scheme consistent so that the overall theme of the Instagram is visually appealing when you look at the profile. It means these images are 'theirs' and they have a certain vibe.


Happily grey is known for keeping everything cool, everything grey and all of it neutral. She uses the same filters and the same photo editing every time so that it's unique to her.

Same Chicstyling. She follows a pattern - consistent pattern of grey, one detail shot, one full body, one with the face. Every row has that same idea. 

For my instagram, I like to keep it bright, and the colors in the blue and pink color palette. I definitely move off that sometimes, but within every 3-4 posts I bring it back to those colors so that it's cohesive. I'll use a beach scene, or something that helps to tie it all together so that it follows the same brand visual. 

Pick your color scheme: The best feeds have a recognizable color feel at a glance! This is what draws you in and makes you want to stay around for more. 

Give yourself options: Take LOTS OF PICTURES. Yes be that girl, be annoying and take all of the angles in all of the lights. Don't screw yourself with only a few options! 

Plan: The major key to creating your dream feed is understanding your aesthetic. What do you want people to think and take away from visiting your feed?When I’m planning a feed, I like to make sure that everything is laid out in a cohesive way – shots in the same perspective or category next to one another or above one another I try to avoid (looks boring). To understand the state of my current feed and my future feed, I use UNUM so that I can see the 'squares' together. This also helps me to make sure I am staying consistent with my colors and that my pictures are varied and look good together. 

Write rad captions: This is really important to me. My photos are good, but you need to know about ME, the person behind it. I love captions more than pictures because you get insight into my personality and humor. Make yours, YOU. 

Use natural light and FOCUS. DUH. 

My favorite photo editing apps, here. 

At the end of the day, Instagram aids in adding a visual personality to your brand and a way to reiterate your message and purpose.

Focus on that, and you're good.

Let us know any other tips you have. Would love to hear from you.

Happy Monday,